Okmaya
Soft Tofu Stew Paste (Sundubu Jjigae)
120g retail pack
- Available at FamilyMart
- 450+ stores nationwide
- Stocked in open chiller section
- Produced by Kantan
- Halal-certified
- Available nationwide
- Influencer-founded
- No MSG
Korean-Malaysian food influencer Seonma Shin came to Kantan Food with something personal, her mother’s traditional sundubu jjigae recipe, beloved by her growing social media following.
We worked closely with her to develop and manufacture it into a Halal-certified, retail-ready paste under her brand, Okmaya.
The result? A product that resonated far beyond her audience.
Okmaya’s Soft Tofu Stew Paste became a hit on FamilyMart shelves nationwide. It isn’t a seasonal drop or a limited run. It’s an evergreen product, consistently restocked and selling across all FamilyMart outlets in Malaysia.